Article by Susan Patel
ROBBINSVILLE, N.J. – It utilised to be that the only thing a business actually had to worry about was profit and loss – the economic bottom line.
But as companies have turn out to be a lot more concerned with how their operations impact the environment and society in general, numerous of them, which includes green hotels, have broadened their view of what it indicates to be a success. These days, the accurate measure of a hotel’s overall well being now includes an evaluation of not only its economic profitability, but also its impact on people and the planet.
Profitability, Folks and the Planet – that is what the triple bottom line, or 3BL, is all about.
So, how does your green hotel measure up when it comes to 3BL? Perhaps you are doing your greatest to run an eco-friendly establishment, but your staff and guests aren’t getting as much out of it as they could. Or maybe you want to implement energy efficiency upgrades but you’re worried about how to pay for it.Or maybeyour facility wants to turn out to be a certified green hotel, but nobody knows which certification to pursue, a lot less how to begin the method.
At EcoGreenHotel, we assist aspiring green hotels turn out to be “3BL Businesses” each and every day. 1 way we accomplish that is by means of helping green hotels boost their power efficiency.
Here’s how it breaks down:
* Folks: An power efficient green hotel is a healthier environment for staff, guests and those in the neighborhood. The physical environment is cleaner and less toxic. Indoor air good quality is significantly improved. The neighborhood rewards simply because the hotel purchases locally whenever possible, and the hotel gives back to the community. Staff and guests feel good about working and staying in an energy efficient green hotel.
* Planet: An energy efficient green hotel demands less power to provide the very same level of top quality service. It conserves precious water and electricity, and reduces its contributions to nearby landfills and incinerators by way of it is reduce, recycle and reuse programs. It sources sustainable furnishings whenever feasible, and it cleans with environmentally-friendly products.
* Profitability: An energy efficient green hotel saves cash by cutting its energy expenses. It increases revenue by attracting environmentally-concerned leisure and enterprise travelers – a segment that is growing by leaps and bounds with every passing year.
Sustainability is not just about saving the planet. It’s about chance – reinventing organization models to greater compete in the global economy or building shareholder value in methods that support to solve some of the world’s most profound social, economic and environmental challenges.
But where will sustainability take us? To many, it may just revolutionize the economy as we know it – we seem to think so too. If we figure out how to get much more out of the resource we have, or how to turn our waste into an individual else’s feedstock, which is what sustainability is all about, ultimately we will win.
Despite the fact that going green has turn into mainstream, most firms right now are still struggling with techniques to obtain both the objective of sustainability and growing their enterprise in a way that minimizes their global environmental impact.Those that crack the code will win the competitive benefit.
“Sustainability is not a fad and it is not a brief term hype,” says Scott Parisi, President of EcoGreenHotel. “It’s in the interests of the hotels to continue to innovate by way of technology and transparency. The new generation of shoppers are extremely aware of their environment’s scenario. They are going to demand that we manage our operations sustainable. If you do not begin building that infrastructure these days, then you know exactly where you will end up.”
About EcoGreenHotelEcoGreenHotel LLC is a privately-held organization dedicated to helping lodging facilities address abroad spectrum of sustainability problems. The business provides data, tools, checklists, present news and trends to the hospitality market by way of its web site, www.EcoGreenHotel.com. In 2009, the business launched an online marketplace for green merchandise and services at www.EcoGreenHotelStore.com. In addition to the online offerings, EcoGreenHotel provides customized consulting services tailored to the requirements of the hospitality market in the areas of power efficiency and certifications, such as LEED, Green Seal and Energy Star. For those properties that have reached certified levels of sustainability, EcoGreenHotel assists with marketing and advertising services to position the properties within the growing “green” space and enhance revenue. For further information, emailinfo@EcoGreenHotel.com or call 888.229.0213
About the Author
CHO, VP OF TECHNOLOGIES & COMMUNICATIONS – has six years of monetary analysis encounter ranging from real estate investments to derivatives. She graduated from Rutgers University majoring in Economics. Prior to Patel’s real estate encounter at Promark Global Advisors (formerly known as General Motors Asset Management).
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